My Work Before Full-Time LADE
Before making Lakers All Day Everyday (LADE) my full-time focus in 2021, I worked in sports media, social content, and marketing with ESPN, USC Men’s Basketball, Adidas, and Bleacher Report. This page highlights that earlier experience and selected work from those roles.
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Adidas — Client Marketing Project
October–November 2016
Developed a digital marketing strategy for Adidas Outdoor, created advertising content, and coordinated an influencer posting calendar for targeted audiences.
Bleacher Report — Internship
August 2019–March 2020
Represented Bleacher Report at USC through campus events, presentations, and giveaways. Produced weekly social content promoting app features and ranked first in the nationwide program’s influencer leaderboard for app downloads generated.
Earlier Professional Experience
Content I Created for ESPN
Social Media Manager Intern · June–December 2020
Created social content across ESPN-owned accounts, contributed to content strategy for the 2020 NBA Playoffs, and worked with the sponsorships team on integrated marketing content.
Content I Created for USC Men’s Basketball
Social Media Manager · August 2019–May 2021
Led the team’s social media coverage, coordinated pregame and postgame content, and captured live content at home games and practices.
